Fashwire is a digital platform providing an interactive link between fashion designers and consumers, driving user participations with a curated user experience and robust rewards program. Users get direct access and a peek behind the curtain, and designers get real-time feedback on user preferences. The UX is augmented by a “swipe right, swipe left’ model with substantial rewards in clothing pieces and discounts from the E-tailers, independent specialty stores and larger retailers. The deliverable to the industry is hard metrics of consumer preferences virtually in real time.
The Fashwire platform will also allow women and men to inspire others with their fashion styles by uploading their personal OOTDs (outfit of the day) as well as get inspired by the styles uploaded by other Fashwire users. It’s essentially a community where people feel free enough to explore and discover styles from the Designers collections as well as inspire others with their own personal styles. Like other social programs, users of Fashwire can follow other Fashwire users and designers, like and comment on their outfits, linking everyone together through one app.