Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness. The Eversight software platform utilizes machine learning to continuously learn which promotional factors such as call-to-action, discount depth, price point vs percent-off, images, and more, contribute most to results. The software then intelligently designs ideal candidate offers and tests them with real consumers in digital channels such as social media or retailer loyalty apps in order to determine the best offers to run at scale digitally or in-store. Eversight customers typically see a 10-25% improvement in Eversight offer performance over status quo offers. Eversight serves as a strategic partner to some of the largest consumer goods companies and retailers, including Coca-Cola, Ferrero, Keurig, Kimberly-Clark, Nestle and other leading brands.
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