Bllush provides online retailers with authentic content shoppers love. By using content generated by Bllush, e-commerce stores can enrich their product offerings, engage their users and shorten the path to purchase. The use of user generated content, such as articles, discovery pages and videos, have been proven to provide high ROI in terms of engagement and revenue. The content, which is curated by micro-influencers around the world, is matched to products the retailer sells to close the cycle of purchase. Bllush currently provides content to some of the largest retailers in the world such as Zalando SE.
Bllush’s products are based on the power of influencers. Thousands of the world’s most authentic and inspiring bloggers are helping Bllush build the world’s best content machine. By working with Bllush, influencers allow Bllush to use their images, videos and texts to get exposure and be shown across some of the world’s leading retailers and brands. The content is displayed to the end user through the Discovery and Story products offered to retailers.
Bllush invests a lot of resources in creating truly innovative products. The founders of the company, who have all served in elite technology units in the Israeli Defense Forces, bring their years of expertise into the world of retail. By taking advantage of advancements in the world of machine learning and NLP, Bllush is able to provide a deep level of context to any content sourced by our influencers. This allows to provide sophisticated precision and value.
The leading product provided by Bllush, Discovery allows end consumers discover products in a new and innovative way. Discovery, usually installed as a new section within your website, curates a live feed of influencer images. Each image is categorized into style and category, allowing users to discover according to their preference. The images bring products to life and signal to users that they are must-haves. All of the images are shoppable, with links to purchase similar items from your store.
Story is a seamless addition to your user journey that provides relevant mini-stories about your products. The product is mostly used to power editorial / magazine sections on leading retailer websites. Story generates instant articles and videos according to the products your store sells. This allows your users to interact with latest trends, how-to guides and events. Each story displays a certain trend in a fun, short and shoppable way. Videos can be used on social media to provide a truly omni-channel approach.