The abundance of recipe catalogs, restaurants, and food delivery services has created a complex decision-making process for busy individuals who spontaneously decide to cook a healthy dinner. KptnCook simplifies cooking and answers the daily question: “What should I cook today?” Though it is the first cooking app, which connects selected recipes with products and prices from specific supermarket chains.
On a daily basis, the app presents 30-minute-recipes from food bloggers and the KptnCook editorial staff. That’s how users can escape the excessive recipe offers from other platforms, and the cooking decision can be made easily. Similar to snapchat, the recipes disappear after 24 hours and make space for new ones. If users spot a recipe they like, they can save it in their favorites list. Every recipe and all the steps are being shot by heart and in high quality, to make cooking for beginners as easy as possible. Next to nutritional value data and the needed products, inclusively prices, the way to the next supermarket can easily be found. KptnCook currently provides information for the German retailers Alnatura, Bio Company, Combi, denn’s, Edeka, real-, Rewe and tegut.
The KptnCook app combines inspiration, shopping management and cooking instructions. By accompanying the user through these processes, KptnCook has a huge impact on the users shopping decisions. As the shopping list for each recipe is product based and customized for every partnering retailer, the app works as a digital shelf. Whereas food-brands can place their products within the recipes shopping list and step-by-step cooking instruction to get in touch with the huge and sticky food-lover-community which is using the app regularly.
Behind KptnCook there is Eva Hoefer and Alexander Reeg, who established the company in 2014. They both want to inspire more people to cook healthy, tasty & easy dishes. In their opinion, the key to success lies behind the assignment of high-class recipe content and local grocery shopping.