Online shopping has put pressure on bricks and mortar retailing. Online, businesses are armed with the information and tools to make intelligent, targeted and real-time decisions.
What was once an art is increasingly finding faith in science, as marketing and retail teams are expected to produce rich analysis to justify their decisions and validate results.
Ground your instincts in data analytics with advanced intelligence.
Hoxton Analytics’ technology is leading the industry on accuracy while preserving people’s privacy, which enables retailers to capture rich intelligence without infringement.
Hoxton Analytics’ market leading technology provides 95% footfall accuracy and meets the industry standard (80% accuracy) for gender identification.
Sensors can be easily installed throughout the store (and outside).
Cameras point to the ground so you can build your intelligence while preserving customer privacy.
Rich Automated Learning
Hoxton Analytics’ proprietary technology can track outside traffic, in-store occupancy, dwell times, group size, demographic details and brand recognition to provide real-time data with the potential for rich analysis.
There are two elements to deploy as part of a Hoxton Analytics solution: the Hardware element and the Software licence.
The Hoxton Analytics solution is a computer vision algorithm which uses low-level cameras deployed pointing only at the floor. We use the small, versatile Cisco 3050 cameras, and are able to encase them in custom covers to fit within the aesthetics of the store. The image below depicts the camera installed at the correct height (c. 50cm) at a museum in London.
The camera must be connected to a processing unit that is able to connect to the internet. The analytics element is split between the local processing and the Hoxton Analytics cloud.
Each deployed hardware unit must have a corresponding software licence. This provides the real-time footfall and analytics data which is provided to the client either through the standard GUI (example below) or an API.
In order to ensure the Megastore is provided with the relevant metrics for them, we are able to build a custom GUI that is accessible through a standard internet browser.