Using proprietary AI software to analyze social media images, Heuritech provides luxury brands with dynamic product performance metrics.
In order to thrive in a highly-competitive & volatile world, fashion & luxury companies will need to be increasingly reactive and predictive of market evolutions and product successes, backing their intuitions with data in order to optimize their investments and to strengthen their engagement with clients.
Social media conveys emerging product trends & consumer’s preferences in a great way. The problem today is that teams cannot apprehend these huge volumes manually so they rely a lot on their expert intuition.
Through its revolutionary solution, Heuritech helps product teams back their decisions with quantitative data. The solution combines an immense source of untapped insights - social media images - with cutting-edge deep learning technology trained to detect hundreds of details inside images of fashion & luxury products.
Automating the analysis of millions of images every day, Heuritech allows brands to monitor their products launches, optimize their offer & stock, adapt their marketing and more generally back their intuitions with data.