In a mobile driven world we specialize in completing the customer journey with offline data, so that retailers can understand their customer’s offline shopping behavior as well as their online activities. Our platform enables retailers to use relevant POS technologies to gather in-store data for analytics and to increase the shopping experience with personalization and more relevance of their marketing efforts. The insights retailers get, answer burning questions such as:
- When is the customer in the perimeter of the store?
- When do they actually visit it?
- In which departments do your customers dwell? How long is the dwell time?
- Do your customers frequently visit the store, how often?
- What are preferred days?
Retailers are using several services such as Webtrekk, Gigya, Oracle or Adobe Marketing Cloud to analyze their e-commerce success and the online customer journey. But they are always missing relevant offline data to complete that insight. We help to collect this data within the venues and to analyze and visualize it. Further we are enabling companies to enrich existing data pools via APIs and deep system integrations.
With our services they can finally execute online-to-offline attribution of their online and mobile advertisement efforts. They gain accurate conversion data on who of their customers actually enter the physical store after looking at digital content.
We have built one single SDK to cover all relevant POS/POI technologies as Beacons, Geofence, NFC etc. Our Proximity DMP allows to manage even large infrastructures with 100.000+ beacons easily and to share these infrastructures with partners and 3rd party services as well. Due to integrations in already existing in-store infrastructures, retailers can also set up beacon-based services without rolling out own infrastructures.