Today there is no built-in automation for brands that want to participate in consumer dialogue on story based platforms such as Snapchat and Instagram Stories. That is critical given the speedy rise of these new marketing channels.
We have built an automation platform enabling brands to engage, measure and participate in the dialog with their target audience on new social media platforms.
The story based platforms are becoming the new TV for a younger generation, but where it is easy and natural to measure share of voice for advertising on TV and traditional social media platforms, it has proven difficult with story based platforms where content disappears after 24 hours and there is no access to it afterward.
Snaplytics has developed listening capabilities to monitor and understand the brand mentions done by influencers on Snapchat and Instagram Stories enabling you as a brand to measure your Share of Voice and which influencers are the most active in your space.