What is the least pleasurable part of shopping experience for customers of fast fashion? Research suggests that customers in the UK start abandoning queues to the till within a few minutes of waiting. 70% will remember a long waiting time and will avoid such store in the future. And it’s not a surprise. Nowadays we expect every service to become more streamlined, but shopping hasn’t changed—after a fun and creative activity we are left to an idle and frustrating wait.
SkipQ believes that innovation in checkout is the key first step towards a transformed shopping experience and opens further opportunities for change.
In cooperation with MasterCard, we propose a self-checkout system utilising mobile payments and RFID-based stock loss prevention. With our solution in place, the customer will be able to just scan items and pay with their mobile phone and then simply leave the store. It gives the customers the freedom of being in control of their time while allowing the store attendants to assist them through the whole journey rather than abruptly leaving them at the end of the checkout queue. As the customers leave the store, the SkipQ smart security gates detect the items and are able to determine exactly which items have and which haven’t been purchased. Real time purchase reporting to the in-store staff further enhances the security.
The use of RFID tags at the last mile can work in synergy with an existing or a future item tracking system in the logistics chain.
The mobile technology allows us to acquire a greater insight into the customer behaviour. What items customers bought? What items customers scanned and have not bought? Based on that input, we are able to provide personalized recommendations and promotions much like loyalty cards allow, but with easier buy-in and richer insight.
We are a team that shares professional experience in retail RFID-based solutions, technology, and machine learning. Our close advisors are founders of Temera—a leader of RFID-based logistics solutions in fashion retail.