What problem are we here to solve?
All online Retailers have massive, rapidly growing product catalogues. Shoppers love the choice of products which Retailers have available but can struggle to navigate to the item that they want to purchase. This struggle results in frustration, poor engagement and a loss of sales. The tools that Retailers have traditionally used to help shoppers navigate; site search, filters, facets, navigation - haven’t been innovated since the birth of e-commerce 15 years ago. Hullabalook is changing this by revolutionising the way that shoppers discover products on Retailer websites.
What does our software do?
We take your data, we make it better and then we embed it in your site in visual discovery experiences that will make you think that filters were created in the dark ages.
How does it work?
We can automatically import any data feed you have, including Affiliate and Google Shopping feeds. We analyse all of your text and images and:
separate out data that are in unstructured description fields and turn them into structured data or tags
we standardise unit based values like dimensions information
we find or create missing information by analysing your photos and descriptions.
We make your product data complete and fully flexible.
Your flexible data can then be served back to your site in any discovery experience you can dream up. For example; visual search, integration with Pinterest, colour palette matching, outfit builders. The limit is our combined imaginations.
Play with some of our technology here: www.made.com/sofasizer
Our beautiful, playful product discovery experiences are proven to increase CVR, AOV and Engagement. Come chat to us to find out how we can help you put disco into the discovery on your site.