InContext Solutions is the global leader in enterprise virtual reality (VR) solutions for retail. In a time when brick-and-mortar stores are being challenged by the rapidly evolving world of e-commerce, we have revolutionized the way companies understand shopper behavior. ShopperMX™, InContext’s cloud-based virtual reality platform, allows manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate all types of retail concepts including merchandising, displays, and store layout—all within a VR store environment. Use of ShopperMX™ delivers substantial cost savings and reduces capital expenditures by allowing clients to test and evaluate ideas virtually—as opposed to doing so in physical stores—while reducing competitive visibility. ShopperMX™ can be accessed from a computer, mobile device, or with a head-mounted device through ShopperMX™ HIVE (Hi-Immersion Virtual Experience.)
Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. Our virtual solutions are powered by ShopperMX™, the world’s first cloud-based virtual reality simulation and shopper insights platform that enables users to create and test new shopper experiences in hyper-realistic 3D virtual store simulations. InContext Solutions provides Retail Simulations for ideation, creation and modification of new in-store concepts; Shopper Intelligence tools to evaluate and generate insights by testing ideas before you invest; and In-Store Activation tools to gain buy-in, stand out from the competition with hi-impact visuals, and seamlessly activate concepts in-store. InContext enables enterprise-wide collaboration by taking a holistic approach to CPG and retail challenges, and provides the solutions and insights needed to make faster, smarter, more profitable business decisions.
We show clients how their ideas will play out in the real world—before they invest. From ideation of new in-store concepts, to evaluation with test shoppers, to activation in the market, our goal is to give clients confidence in their ideas so they can create winning in-store ideas and make smart business decisions. It’s hindsight, upfront.