Academic Director, Retail Design Lab, Hasselt University
Katelijn Quartier holds a Ph.D in retail design and currently works at the Faculty ofArchitecture and Arts of Hasselt University, where she hold the position of academic director of the Retail Design Lab knowledge center. She and the Lab are researching what the store of tomorrow should look like and what the role of design and other spatial cues plays init, and what the role of the physical store should beas such. Starting from scientific insights, Katelijn advised Belgian retail chains such as JBC, Veritas, Bel & Bo, Neckerman, etc. to improve their store experience. In addition to research, she teaches retail design in theory and practice to both students and professionals. She has presented her work at various international conferences and she haspublished, among others, inPowershop 2:new retail design (Frame); Retail design: theoretical perspectives; andin the Journal of Environmental Psychology. Before her academic career, Katelijn worked in retail design practices such as Fitch inLondon and Claessens-Erdmann in Amsterdam. The combination of experience in practice with theoretical training is what makes her unique.