Amir is the CEO and Co-Founder of Twiggle, a company pioneering the use of artificial intelligence in online retail. Prior to launching the company, Amir worked on human machine interfaces for autonomous vehicles at General Motors. These interfaces include search, speech, and multi-model experience interactions. Prior to that, Amir was a Managing Director of price comparison company mysupermarket.com. Amir was one of the founding members of Google’s operations in Israel. He also co-founded and serves on the leadership team of Israel Brain Technologies, an organization founded under the auspices of former Israeli President Shimon Peres. Amir holds a PhD in Rationality and Interactive Decision Making from The Hebrew University and Princeton University. Amir is a thought leader and regular speaker on how artificial intelligence will impact the future of retail. He is the author of more than 25 patents and 15 academic publications.