Speakers

Lars Kietzer

Lars Kietzer

Head of Product Center Shop, zooplus AG

Speaker

Lars Kietzer is the Head of Shop at zooplus AG: Europe’s leading online retailer for pet supplies based in Munich with a sales target of over 1 bn € for 2017 based on a quite stable sales growth of 25-30% over the past years. Founded in 1999 the company’s business model has been launched successfully in 28 European countries in 22 languages. Zooplus was an early mover in most European markets and its success has been extended by expert knowledge, loyalty reward and logistics excellence. This business is supported by over 300 employees working in 8 logistic centres and 7 sales and IT offices spread over Europe.  At zooplus Lars is responsible for the entire customer facing ecommerce landscape and development strategy. Prior to zooplus, Lars joined commercetools during its startup phase in 2007 as director of professional services being responsible for all customer shops. He has a Master in IT engineering (university of Kiel and Copenhagen) and combines experience of having worked with different ecommerce systems with a broad UX knowledge and sales perspective. Besides, he is passionate about organizational design to optimize team autonomy and lean, agile development.