Managing Director - Online, Tesco
Adrian Letts re-joined Tesco to become the Managing Director of Online, leading all of Tesco’s global ecommerce efforts across grocery, general merchandise and clothing. Prior to Tesco, Adrian was Managing Director for TV at TalkTalk Telecom Group Plc following their acquisition of Blinkbox Entertainment, a business Adrian Co-founded in 2006. Adrian was the CEO of Blinkbox, one of the UK's leading digital video on demand businesses which he and his partner sold to Tesco in 2011. Before founding Blinkbox, Adrian was one of Vodafone's first online employees serving as Head of Content Services for the Vodafone group, where he oversaw development of mobile products such as mobile music, video and games in over 20 countries worldwide. The early part of his career was spent at JP Morgan as part of their European Mergers and Acquisitions team based in London and Sydney.