Peter Boris Kreilgaard

Peter Boris Kreilgaard

Head of Marketing, coop.dk


Peter Boris Kreilgaard is a Commercial Sales & Marketing Director with extensive retail experience on a Nordic level. He is experienced in leading and developing sales and marketing teams.

Peters is Head of Marketing at coop.dk Shopping (one of Denmarks largest eCommerce shops) and is responsible for driving traffic and conversion thus securing the budgeted goals.

Previously Peter has held marketing senior positions with companies like Statoil, TOYS”R”US, Siemens and Pepsi Cola.

His specialties includes: 
• Marketing strategy, planning and execution
• Digital marketing (SEO, SEM, e-mail marketing, Social media, etc.) 
• CRM (strategy, tactic, processes and optimization)
• eCommerce strategy
• Retail marketing
• Marketing automation 
• Branding (from analysis to development and implementation) 
• Management of departments, personnel and projects