Tamir Melamud

Tamir Melamud

Israel General Manager, SodaStream


Tamir Melamud is the General Manager of SodaStream Israel which is the home base of SodaStream international. Sodastream is the No. 1 sparkling water brand in the world and its products are available at more than 80,000 retail stores across 46 countries.

Tamir has 25 years of experience in the retail world and has worked with several leading FMCG companies such as P&G, Danone, Pepsico and more. As part of his role today, Tamir is leading a revolution in the way that Sodastream markets and sells its products. Having developed a direct-to-customer strategy, the product has evolved into a sparkling water direct home delivery service.

Tamir holds a bachelor's degree in Economics and a Master of Business Administration  and believes  that a combination of advanced technology and highly motivated people is the formula for long-term business success.