Ville Kangasmuukko is CEO of the fashion company Bubbleroom. Before joining Bubbleroom, Ville spent 10 years at H&M focusing on Business Development. He has been responsible for the online expansion for Cheap Monday, Monki, COS, Weekday and Other Stories. Bubbleroom, which offers fashion for women who love to party, was founded in 2005 and was acquired by Consortio Fashion Group (CFG) in 2008. In recent years, the company has expanded with four physical stores in the Swedish market and, together with CFG, launched a wholesale department as part of an objective to meet the customer in all relevant sales channels. Today, Bubbleroom, in addition to its primary online sales and in-house stores, sells its proprietary brands and collections to over 50 external stores. Bubbleroom is also active online in the other Nordic markets and sells to more than 30 countries through its international online store.