Kijo Oudshoorn is CCO at vidaXL. Kijo is having the insights to define short and long term strategy and with the ability to turn strategic plans into daily action. As a CCO, he's responsible for the achieved turnover and margin of vidaXL and the management of the sales and content departments. Kijo met the current owners of vidaXL, Gerjan den Hartog and Wouter Bakker, during their time at University and joined their journey to develop an own eCommerce company. He saw vidaXL growing from a startup to an international online retailer within ten years and realized their growth by opening one shop after the other in no-time. The success of vidaXL is based on our belief that things can always be better and cheaper: ‘Expect more’. Because nobody likes to pay too much for products. We are continually expanding our product range, and offer the best products for the best price. And we like to go the extra mile for our customers by improving popular products and making them even cheaper.