Seb James

Seb James

Group CEO, Dixons Carphone plc.


Sebastian James was appointed Group Chief Executive of Dixons Carphone on 6th August 2014 following the merger of Dixons Retail Group with Carphone Warehouse.  He joined Dixons in April 2008 and held various roles, including Group Operations Director prior to his appointment as Group Chief Executive in February 2012.

Before joining Dixons Retail, Sebastian was CEO of Synergy Insurance Services Limited and gained wide retail experience as strategy director, responsible for developing and implementing the turnaround strategy at Mothercare. He started his career at The Boston Consulting Group having completed an MBA at INSEAD and an MA at Oxford University.

Sebastian is also a Non-Executive Director of Direct Line Insurance Group plc and a trustee of the charity Save the Children.