Associate Director, The Boston Consulting Group
Peter Burggraaff is Associate Director at The Boston Consulting Group, mostly working with retail clients across the globe on strategic digital and technology topics. He has a passion for improving the retail shopping experience by leveraging digital innovation and advanced analytics. Before joining BCG, Peter was CIO at a department store retailer in New Zealand where he managed replacement of back-end and store systems with modern ERP and POS and other in-store solutions. Earlier he was managing partner at a digital agency in The Netherlands, developing commerce platforms for retailers and start-ups.