Founder of Picnic. The 1.5 year old online supermarket in the Netherlands that wins customers hearts with milkman style deliveries and recently received € 100 million Series B funding. Prior to this, founder of Fredhopper, the leading software product to power the digital shelves of online retailers, sold to SDL Plc. Started professional life by enjoying 6 years in various roles at P&G. Happy family man and wannabe bicycle racer.